Fresh From New York: Trends in Online Advertising

January 31, 2008 at 12:01 am PT

Silicon Alley technologists and Madison Avenue advertising executives have been meeting yesterday and today at the AlwaysOn OnMedia NYC conference. Here are some of the trends people were talking about:

Ad networks were the darling acquisition targets of 2007, but what are they worth?
Content versus community ad-targeting is emerging as a major debate.
The gap is widening between the proportion of people online, and the proportion of ad dollars spent online.

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Tagged with: advertising, AlwaysOn OnMedia NYC, Julie Ruvolo, online, VentureBeat

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