Walt Mossberg – For iPad and Mobile Devices, a “Port” out of the Norm
Ad agency Crispin Porter + Bogusky is grappling with perhaps its biggest challenge to date: Microsoft. The tech giant stunned the ad world in March when it passed over safer choices like Fallon, JWT and its agency of record, McCann Worldgroup, and awarded its new $300 million consumer-branding campaign to Crispin. It was an act of courage or desperation, depending on whom you ask.
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