A Look Inside a Facebook for the Filthy Rich

Recession–and social-network glut–be damned! Frank DeRose, managing partner of Ferrata Capital Management, plans to invest at least $1 million in Total Prestige, an invitation-only networking site for one of the world’s most underserved Internet demographics: the super and super-duper rich. The 15-year-old organization used to just be a Rolodex with 50,000 names–a sort of offline LinkedIn of the Rich and Famous doing introductions in all the nondigital ways. But it’s now catching up with technology and taking on an online presence with a social network that launched in September, with plans also for a global rollout of quarterly print magazines in some glittering world capitals.

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