Start Page

Yahoo chief Jerry Yang summarized a plan to turn the straggling company around by becoming the start page for every Internet user across the globe. What Yang failed to provide, however, was a convincing solution to Yahoo’s existential crisis. The Hamlet of the Web won’t succeed by simply trying to become a start page. Yahoo is navigating the waters of the Internet advertising like a goldfish evading a shark, namely its archrival Google. Activist investors ought to take heed–Yahoo is ready for a shake-up.

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