In the Age of TiVo and Web Video, What Is Prime Time?

This week, the television upfronts–in which the broadcast networks present their schedules to advertisers–will open with a mystery. Who stole six million viewers? That’s the number who were watching prime time television last May, a month affectionately known as “sweeps,” but have disappeared this year, according to the overnight Nielsen ratings.

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This is a section of the AllThingsD Web site featuring posts that have been curated from around the Web: pieces we’ve read, discussions we’ve followed, stuff we like. Five posts are included here each weekday, but only the headline and the first two sentences. We link to the original site for the rest. The section is explicitly labeled, so it’s clear that content comes “from other Web sites.”

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