Louise Story, Staff Writer, The New York Times

Microsoft’s Inner Thoughts on Online Advertising

February 4, 2008 at 12:01 am PT

Have you been wondering what had been going through the heads of Microsoft executives as they prepared to make the bid for Yahoo? In December, I got my hands on three confidential documents that Microsoft used in its lobbying against the Google-DoubleClick deal, and I posted them on Bits. (See that post here.) Re-reading those documents now shows that Microsoft was clear with the Federal Trade Commission that an approval of Google-DoubleClick might lead it to take drastic action–like it is doing now with its bid for Yahoo.

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Tagged with: advertising, DoubleClick, Google, Louise Story, Microsoft, New York Times, Yahoo

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