Egad! Has SXSWi Lost Its Edge?

These days, Twitter is a worldwide phenomenon, a household name and has even spawned a verb, “to Tweet.” But before the second week of March of last year, when thousands of geeks began arriving in Austin, Texas, for the South by Southwest Interactive festival (SXSWi), few people had even heard of the nascent microblogging service. Within days, however, Twitter had taken the conference by storm. The story of how Twitter took over SXSWi, and how it spread to the outside world because of the many influential early adopters in attendance, is well known. Whether it’s because of Twitter’s SXSWi emergence or all things cybergroovy becoming part of pop culture, one thing is certain: SXSWi has gone mainstream. Does that mean it’s also lost its edge?

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