Seth Weintraub, Publisher and Editor, 9to5Mac

The "Brick" Is …

October 6, 2008 at 12:04 am PT

The MacBook Brick is a block of high-quality, aircraft-grade aluminum. It is the beginning.

The beginning of what?

It is the beginning of the new Apple manufacturing process to make MacBooks. It is totally revolutionary, a game changer. One of the biggest Apple innovations in a decade.

The MacBook manufacturing process up to this point has been outsourced to Chinese or Taiwanese manufacturers like Foxconn. Now Apple is in charge. The company has spent the last few years building an entirely new manufacturing process that uses lasers and jets of water to carve the MacBooks out of a brick of aluminum.

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Tagged with: 9to5Mac, aluminum, Apple, Chinese, Foxconn, MacBook, MacBook Brick, manufacturing, outsourcing, Seth Weintraub, Taiwanese

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