Time Spent Watching Video Jumps 40 Percent in One Year

One way to think about online video is to consider how big a chunk it takes out of our daily lives. The amount of time U.S. Internet users spend watching video is up an impressive 40 percent year over year. Watchers tuned in for 273.1 minutes of online video in the month of November 2008, up from 195 minutes in November 2007, according to comScore (SCOR).

That’s not the only measure that went up. The number of videos viewed increased 34 percent, to 12.7 billion videos, up from 9.5 billion last November. But the number of video viewers is not growing quite as fast; it was up six percent, to 146 million from 138 million. Still, that’s stayed fairly constant since last year at about three-quarters of total U.S. Internet users (which is not in itself a fast-growing category).

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