Toyota's Low-Risk Dialogue on Digg

If you’re Toyota (TM) right now, the last thing you want is more surprises. That might explain why Jim Lentz, president of the U.S. sales division, will be fielding questions about the automaker’s troubles on social media site Digg today at 2 p.m. PT, 5 p.m. ET; it actually looks to be a pretty low-risk affair.

Normally, “low-risk” and “Digg” don’t go together in the world of corporate PR. On Digg, users get to vote topics into popularity or oblivion–so it can be an image management nightmare.

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