Tweet, Tweet, Ka-Ching: Twitter Is Changing the Way Nonprofits Make the Ask

Can non-profits raise awareness, increase membership, and–most critically–“make the ask” successfully on Twitter? Can a 140-character message deliver the visceral wallop of, say, heart-wrenching footage of starving children covered in flies or the sad eyes of a neglected and abused animal? The answer is yes.

According to Beth Kanter, author of Beth’s Blog: How Nonprofits Can Use Social Media, organizations using Twitter that “take the time to engage supporters in a conversation and get to know them are more likely to build trust.” And that trust can turn into raised awareness, support, and ultimately donations for their cause.

Read the rest of this post on the original site