Dear Lulu, The New Standards
It’s funny how things change. Five years ago I wouldn’t have given second thought to producing print material with digital printing. No, only offset printing. The thought of a brochure, annual report or catalog printed as if it had come out of Kinko’s–excuse me, FedEx Office–was just unbearable, and even the much-hyped and pushed feature of individual customization–Dear Jon, from Chicago, IL 60660–didn’t seem to be much draw.



























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