Warning: Dependence on Facebook, Twitter Could Be Hazardous to Your Business

You’ve probably heard how much the microblogging service Twitter can help your business, or that being on social-networking site Facebook can boost your company’s profile. But what you might not have considered is the potential danger in over-relying on these start-ups that could go out of business, get bought out, or close your account if you aren’t familiar with their Terms of Service.

In terms of growth, both Twitter and Facebook are booming, with Twitter growing by 600 percent and Facebook nearly tripling in users in the past year. Both companies rely on venture funding to survive. Facebook has been bringing in revenues from advertising; Twitter hasn’t yet clarified how it will bring in money.

The brand value of both companies is rising, as you could see on TV during the inauguration when stations such as CNN were touting Twitter feeds and Facebook pages. But as more newbies pour their time and attention into these online services, can they be certain that the services will survive in the long haul?

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