Web Video Watchers: Fickle, Random

What do people like to watch on the Web? They don’t really know, according to a survey conducted by ClipBlast. The company says almost half of Web video watchers can’t tell you why or how they end up watching a specific video–they just do.

This is bad news for anyone trying to build a following around a specific show or series, but great news for YouTube, which services a world of people grazing for video.

The company asked 1,000 people how they find video on the Web, and of those that expressed a preference, 28% said they prefer “discovery” through browsing, the online equivalent of channel-flipping. That’s followed by recommendations from friends (27%) and search engine results (22%), all of which would heavily favor YouTube.

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