Walt Mossberg – For iPad and Mobile Devices, a “Port” out of the Norm
While the very phrase “product placement” elicits jeers and hisses in the TV and movie worlds, on the Web something surprising has been happening: Branded content is emerging as not just a promising way to make money, but as creatively viable as well. Take Ashton Kutcher’s “Blah Girls,” which features sassy teen celebrity-bloggers who pause occasionally to quaff VitaminWater as they chase celebrity dirt.
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