What Happened to the Ad-Network Apocalypse?

Last September, Henry Blodget asked me and several other VCs on a panel–titled “Dot Bomb 2.0″–how many of the estimated 300 to 400 ad networks were “toast.” (My personal view is that only 15 to 20 really matter.) Comments like “rampant consolidation” and “decimation” were used to describe the impending, inevitable shakeout that was sure to come.

Almost a year later, no apocalyptic shakeout has hit yet. So what happened?

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This is a section of the AllThingsD Web site featuring posts that have been curated from around the Web: pieces we’ve read, discussions we’ve followed, stuff we like. Five posts are included here each weekday, but only the headline and the first two sentences. We link to the original site for the rest. The section is explicitly labeled, so it’s clear that content comes “from other Web sites.”

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