Why Filtering Is the Next Step for Social Media

If there’s one thing to be learned from social media tools, it’s that these services were not made to interact with one another. Complaints are rolling in and heated discussions are taking place about the noise levels within social media platforms. Here’s a look at why–and why filtering should be the next step.

With so many different platforms to aggregate, noise levels are surging. An underlying issue in the level of noise is that some of these services were not made to interact with one another. Users of social-aggregation tools should understand that what you may consider noise is actually a side-effect of using a social-aggregation platform. Users should also note when you may be confusing aggregation with importation.

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