Joe Brown, Associate Editor, Wired Magazine

Why New York City's Iconic Pizza Is So Tough to Replicate

May 2, 2008 at 12:08 am PT

It costs $482.79 to get a decent pizza in San Francisco–$17 for the pie, $85 for cab fare and $378.80 for the flight to New York. Throw in $1.99 for tinfoil. I wrap each slice individually to protect the toppings and maximize what I can fit inside a regulation-size carry-on: six pies’ worth of triangular packets, arranged in an alternating pattern to create rectangular layers. The bag attracts some attention at airport security. Apparently, 48 interlocking aluminum-wrapped triangles are easy to mistake for an IED.

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Tagged with: Joe Brown, New York, pizza, San Francisco, Wired

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