Why Television Still Shines in a World of Screens

Subscribers to print newspapers have gone missing, as everyone knows. Book publishers are also wondering where readers have disappeared to.

And yet television stands out as the one old-media business with surprising resilience. Though we are spending a record amount of time online, including a record amount of time watching video, we are also watching record amounts of very old-fashioned television, according to Nielsen Media Research. Our attachment to the medium, of course, is obscured by the splintering of our attention across so many cable offerings, in addition to the major networks.

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  • Dennis Downey

    Consistent, daily screen-reading is changing how we read: we skim and skip. What may (or may not) be lost is the facility for sustained, immersive reading. Print requires that we push our eyes across the page to get the reading to happen. There’s an effort involved. A burden, even. In contrast, video requires much less work. We can’t read when we are tired, but we can watch television.

    Stross asserts that we’ve passed a tipping point: that screen media so dominates our daily lives that we are losing our inclination to access print.

    TextTelevision is a New England new media startup that reshapes text to provide a new, more fluid, immersive, video-like reading experience on a screen. Here’s Franklin Roosevelt’s Inaugural Address in the worst of the Great Depression:

    http://www.textflows.com/FDR_1933_speech

    Still very timely today.

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