Why the Future of News Brands Hinges on Net Neutrality

If there’s any one thing that stands to determine the future of news brands, it is the current debate in Washington over net neutrality legislation. Why is net neutrality so important?

It is the building block of the abundance-based economy on the Internet.

Changing the cost structure of online publishing would allow the larger organizations to, essentially, raise the cost of publishing back to its former level. If it suddenly costs hundreds of thousands of dollars to publish again, then news brands have their monopoly back, and the ad dollars start rolling in.

Let me explain how this works.

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