Why The Magazine Consortium Should Buy the JooJoo

After months of negotiation, a publishing consortium has come together aimed at serving the new world of tablets and e-readers.

According to Time Inc. CEO Ann Moore:

Today, five leading publishers including Time Inc. (TWX), Conde Nast, Meredith (MDP), Hearst and News Corporation (NWS) announced the formation of a new venture to develop a digital storefront and a common reading application that will allow consumers to enjoy their favorite magazine and newspaper content on any platform they choose.

We already know that the next generation of mobile devices will be loaded with color touchscreens, flexible displays, video capabilities and other features that will make them ideal for consuming rich content and an appealing environment for advertisers.

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