Why Twitter's Reach Is Limited

April 30, 2009 at 12:04 am PT

Over the past few weeks we’ve seen countless stories about the “Oprah effect” on Twitter–TechCrunch suggested more than one million people signed up and many a blog linked to Hitwise data that suggested the talk-show doyenne’s endorsement of the service led to a 43 percent spike in Twitter traffic.

While those numbers are important, the breathless reports have not accounted for what people do after they sign up for a Twitter account.

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Tagged with: Abbey Klaassen, AdAge, digital, entertainment, Hitwise, Internet, Oprah effect, Oprah Winfrey, social networking, software, traffic, Twitter

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