Would You Pay Money to See Your Favorite Site Ad-Free?

Since the early days of the Web, consumers have been complaining about banner ads, pop-ups, pop-unders and all sorts of advertising. We constantly hear from consumers and from those who design Web sites about how much consumers hate online ads–they never click on them and would prefer ad-free sites.

Well, if that’s true, I wonder if consumers would be willing to pay for ad-free Web sites. I figured they would at least for the favorite sites they go to all the time. After all, if advertising really bugs them, then they should be willing to pay a modest fee for an ad-free environment around a favorite site.

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