Yahoo and Microsoft Picked the Wrong Fight

In bringing together their search traffic, Microsoft (MSFT) and Yahoo (YHOO) are fighting an unwinnable war. Worse, they are still fighting the last war. Now that Yahoo has agreed to send its users’ questions to the Microsoft Bing search engine for answers, the companies’ combined share of the search market will be 7.7 percent in the UK and 28 percent in the US, according to comScore (SCOR).

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This is a section of the AllThingsD Web site featuring posts that have been curated from around the Web: pieces we’ve read, discussions we’ve followed, stuff we like. Five posts are included here each weekday, but only the headline and the first two sentences. We link to the original site for the rest. The section is explicitly labeled, so it’s clear that content comes “from other Web sites.”

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