Yahoo Tries to Sell Google-Fighting Weapons

Can Yahoo win by building a coalition of losers?

BoomTown reports this morning that CNET is going to announce an expanded relationship with Yahoo this afternoon. In once sense that is a yawner. Those two have hooked up and broken up so many times over the last decade that they are some sort of dysfunctional couple who can neither commit nor leave each other.

But depending on the details, there may be a clue that Yahoo’s current strategy may be getting a tad bit of traction. As I wrote after Yahoo’s earnings call, the company seems to be trying to build its ad network among the mainstream publishers who feel most threatened by the rise of Google.

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