QUOTED

Among the videos that can still be seen on YouTube, one shows a wife arriving home with a Quiznos sandwich for her husband and a Subway sandwich for her dog. In another, a young man runs through town to find a sandwich, passing by seven Subway stores before he reaches a Quiznos and goes in. In a third, two men punt sandwiches across a parking lot; the Subway one soars high but the Quiznos one is so heavy that the man falls over when he kicks it.”

—The New York Times describes some submissions to the “Quiznos vs. Subway TV Ad Challenge,” a contest now at the center of a lawsuit by Subway that may determine whether companies can be held liable for user-generated content created at their behest.