Sony, RealD in 3-D Equipment Partnership
Sony Corp. (SNE) announced a partnership with RealD, as the Japanese electronics giant continues its push into the growing market for 3-D home entertainment.
Under the terms of the agreement, Sony will license some of RealD’s technology and equipment, such as 3-D eyewear, which can be used with Sony TV screens and other equipment intended to create a three-dimensional viewing experience similar to what is now offered in movie theaters. The equipment is expected to hit stores in 2010.
No other terms of the deal, announced Thursday, were disclosed. RealD’s agreement with Sony isn’t exclusive, which means the Beverly Hills, Calif.-based company can also partner with other equipment makers for the same technology.
This year marked a massive roll-out of 3-D technology in movie theaters, as Hollywood released a string of films, such as DreamWorks Animation SKG’s “Monsters vs. Aliens,” and Twentieth Century Fox’s “Avatar,” which hits screens this weekend. News Corp. (NWS) owns Twentieth Century Fox as well as the The Wall Street Journal.
