Kara Swisher

Recent Posts by Kara Swisher

Yahoo's Bradford and Pitaro Talk About Content Deal With Silverman's Electus!

As luck would have it, BoomTown was at a dinner at the Consumer Electronics Show where both Yahoo’s Jimmy Pitaro, who heads its Vertical Audiences Experience, and SVP of North American Revenue Joanne Bradford were also in attendance.

The pair played key roles in a deal Yahoo unveiled last night to partner with former NBC entertainment programming head Ben Silverman, in which his new Electus studio in Hollywood will create content for the Internet portal.

(Ironically, the party in Las Vegas was thrown by former ABC television and Yahoo exec Lloyd Braun, who runs a multiplatform production company similar to Silverman’s.)

Thus, I took the opportunity to talk to Pitaro and Bradford about the deal and what is means for Yahoo (YHOO), which is seeking to differentiate itself by stressing its strengths in premium content and advertising.

Yahoo and Electus are holding a press conference about the partnership this morning at CES.

Here’s the video interview:

Latest Video

View all videos »

Search »

I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik