English-Learning Game Co. Moonshot Seeks "Sonic" Success
How’s this for a start-up pitch to venture investors: The executive team helped introduce the world to a blue, anthropomorphic hedgehog with the ability to run faster than the speed of sound. And that hedgehog has sold more than 70 million video games.
That’s the story behind Moonshoot Inc., a newly funded start-up that plans to teach English to children through an online video game. The Moonshoot team is headed by former Microsoft Corp. (MSFT) executives and is full of alums from Sega Corp., the gaming company behind the popular “Sonic the Hedgehog” title.
With the hope that Moonshoot can have Sonic-like success, the start-up recently attracted a $5 million injection of capital from Alsop Louie Partners and TL Ventures, and return investor Presidio Ventures.The Palo Alto, Calif.-based company previously raised a $1.5 million Series A round from Presidio.
