Kara Swisher

Recent Posts by Kara Swisher

BoomTown Visits 4A's "Transformation 2010″ Confab and Finds Ad Agencies Unusually Social

BoomTown hightailed it down to the Hilton in San Francisco yesterday for the 4A annual conference.

4A stands for the American Association of Advertising Agencies, and this year’s gathering is titled “Transformations 2010.”

That meant about 1,000 people from the marketing communications industry converged to hear sessions that seemed to focus almost completely on what’s causing all the transformation, with the answer mostly being: Social media and the Web.

Such as a panel by the Huffington Post’s Arianna Huffington on “How Social Media Has Transformed the Social Media Landscape.” Or Yahoo (YHOO) CEO Carol Bartz on “Transforming Yahoo!” Or another panel simply called: “How Social Media Is Transforming Everything.”

The event goes through Wednesday.

Well, I also had to transform a little after leaving my Flip digital camera in the Mini by accident and having to do this video, below, of the event with my Apple (AAPL) iPhone video camera.

I am not sure I like it (my already loud voice is really loud), but you be the judge of the variety of interviews:

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google