They’re Hot Now, but Will Start-Ups Fall Victim to "Check-In Fatigue"?
“Check-in” companies that were all but unheard of a year ago are making noise due to the simple game mechanics and competitive element they added to their start-ups, which took social networking into a new, location-based direction.
Now, the youthful founders of this new breed of start-ups say that checking in–created as a solution to “social networking fatigue”–could in turn lead to “check-in fatigue” if people do not find novel things to do with this location data.
