WWDC 2010: Steve Jobs on the App Store

In response to a question from Walt Mossberg at last week’s D8 conference addressing criticism about the App Store’s rejection rate, CEO Steve Jobs made a point of noting that Apple supports HTML5, a completely open platform, and that the company supports its own App Store, which is a curated platform.

He reiterated that notion in his keynote today:

“Guess what? Ninety-five percent of all apps submitted are approved within seven days.”

“What about the ones we don’t approve? Well why is that? What are the reasons?

1: The app doesn’t do what you said it would.

2: It uses private APIs…and if they change the app will break.

And the third reason? They crash.”

“If you were in our shoes, you’d be rejecting for the same reasons. Even with this, 95 percent are approved in seven days. Sometimes you read these articles and you think something is going on….”