Kara Swisher

Recent Posts by Kara Swisher

July Search Share Menu: Is Google Fully Baked?

The search market-share numbers are out–this time adjusted for a variety of click-happy gimmicks by Microsoft and Yahoo–and it turns out that neither needed the numbers to show better results.

That’s because using “explicit” search, market leader Google (GOOG) lost share in the July results from comScore (SCOR), compared with the typically share-deprived pair.

Google’s U.S. share was 65.8 percent in July, down slightly from 66.2 percent the month before.

Yahoo (YHOO) shot up to 17.1 percent from 16.7 percent in June. Meanwhile, Microsoft (MSFT) flatlined at 11 percent in July.

Ask and AOL (AOL) brought up the rear, with 3.8 percent and 2.4 percent, respectively.

While the Google share seems hard to breach, it’s obviously not impossible, and it will be interesting to see the results in the months ahead, as the search partnership between Yahoo and Microsoft finally gets cooking with gas.

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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald