Liz Gannes

Recent Posts by Liz Gannes

Facebook Moves Could Disallow Apps From Running Google Ads

Facebook announced this week it will begin enforcing a policy that requires app developers to run advertising from a list of approved providers. The list is not short–it includes 40-some options–but it notably does not include Google’s AdSense and DoubleClick.

Facebook is not necessarily targeting Google specifically, but it’s an obvious omission. The social networking giant said ad providers can join the list if they agree to certain restrictions on advertising, which include a commitment to never utilize Facebook user data.

Facebook and Google have warred over transmitting user data in the past, with a back-and-forth over exporting user email addresses turning nasty in public last fall.

Facebook will start enforcing the whitelist ad provider policy starting Feb. 28. At that point, app developers who run Google ads–which seems a natural thing to do, given so many publishers use Google ads on other platforms–will have to shut them off and find another provider.

A spokesperson for Facebook said, “We are continuing to work with various ad providers and will add them to the list as they sign the terms. Note that the policy doesn’t go into effect for a few more weeks.” Meanwhile, a spokesperson for Google declined to comment.

The CEO of an approved ad provider commented that Facebook’s efforts to “restore control and authority of how third-party companies work within its platform” make sense and are generally good for users. (And also good for him, with Google out of the hunt!)

Image via Flickr user bulliver.

Please see the disclosure about Facebook in my ethics statement.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus