IPhone Nano a NoGo

So those rumors that have Apple developing a smaller, cheaper iPhone? Bogus–according to The New York Times, anyway. People briefed on the company’s plans say Apple is far too busy finishing up the successor to the iPhone 4 to take on the engineering and manufacturing challenges inherent in a so-called iPhone Nano. Evidently, a smaller iPhone wouldn’t necessarily be cheaper to manufacture, and there are concerns that a reduction in screen size would require developers to rewrite their apps, something Apple wants to avoid.

Though Apple might not be working actively to make the iPhone smaller, it is doing its best to make it cheaper–largely by searching out less pricey components. Said a source who had worked on the device in the past, “Although the innards of the phone, including memory size or camera quality, could change to offer a less expensive model, the size of the device would not vary.”