Health Sites Try to Diagnose Growing Market
Health sites big and small are trying to get a bigger share of the audience for health and wellness-related content. But while the audience keeps getting bigger, the fact that each person’s medical situation is so different makes it hard for websites in the field to appeal to all.
For instance, OrganizedWisdom.com, of which former Time Warner CEO Jerry Levin is a director, is branching into the offline world with a deal with Readers Digest struck last month, while market leading EverydayHealth.com, is paying AOL to become its exclusive source of health-related content beginning in April.
OrganizedWisdom.com is seeking to attract more contributions from health and wellness experts
Ben Wolin, the chief executive at EverydayHealth.com, explained that while market fragmentation is always an issue online, it’s more pronounced for the health category because of the breadth of issues that send people looking for information. “You can’t always find one site that meets all of your needs,” he said.
