J. Hilburn Raises $5 Million to Make a Few Thousand More Shirts

J. Hilburn, a custom apparel online men’s clothing company, has raised $5 million in new funding to expand interactive technologies, product development and to grow its base of more than 1,000 sales reps who visit customers to take measurements.

The round was led by Bridgescale Partners with participation from Battery Ventures.

The Dallas, Texas-based company believes it can sell the custom shirts at regular retail prices because it doesn’t pay for the shirt to be made until it’s sold.

In addition to the round of funding, J. Hilburn announced it is also launching a new line of custom suits, which will be sewn in Europe using luxury Italian wools.

The collection of suits joins its selection of dress shirts and trousers as well as off-the-rack sweaters, polos and other accessories.

The company said it has hit a number of recent milestones, including selling 60,000 shirts in 2010, and growing revenues by two and a half times year over year. In the past six months, it has added 10,000 customers.

Other new e-commerce companies that are taking an approach to selling men’s clothing online include Bonobos, which recently raised $18 million, Indochino, which raised $4 million, and Gilt Groupe, which launched a full-priced men’s clothing site.