Google Flight Search Takes Off
Having closed its $700 million acquisition of the travel software concern ITA in April, following a nine-month investigation by the U.S. Department of Justice, Google today showed some of the first fruits of that union with a new service called Google Flight Search.
You can probably guess what it is: A search engine that helps you sort through flight information and fares. It’s not exactly going to knock your socks off, but it’s an indicator of things to come. Google has said in the past that it thinks there’s still room for innovation in the travel search and booking market.
One thing I noticed is that you can already see flight information showing up in regular Google search queries highlighted by a tiny blue airplane in the results.
Google produced a video showing the service in action, which I’ve embedded below.
