If You Are Under 45, Chances Are You Have a Smartphone
While only 43 percent of all Americans with a wireless contract have a smartphone, the vast majority of those under 45 have one.
In the 25-34 age range, some 62 percent of mobile-equipped adults have one of the more powerful devices, while about 54 percent of those in the 18-24 and 35-44 age brackets have a smartphone, according to Nielsen. The figure is around 40 percent for the 12-17 set and for those 45-54. Among those in the 55-64 demographic, only about 30 percent have smartphones. However, that’s up 5 percent from the past quarter.
All age groups are buying smartphones in ever-growing numbers.
Not surprisingly, Android is the most popular smartphone operating system, with 43 percent of the market, while Apple is the leading brand, with 28 percent of smartphone consumers.