Liz Gannes

Recent Posts by Liz Gannes

Fail Fast, Indeed! Oink Will Shut Down, as Kevin Rose’s Milk Moves to Next Project.

Oink, the first product from celeb entrepreneur Kevin Rose’s Milk, is being shut down, users were told via a message on its Web site today.

Oink was a pretty but not super useful or differentiated app that helped users review the best things in the places around them. It was released just this past November to much interest and many downloads.

The company’s explanation was: “We started Milk Inc. (the company behind Oink) to rapidly build and test out new ideas. Oink was our first test and, in preparing to move onto the next project, we’ve decided to shut it down to help focus our efforts.”

The Oink Web site is to close on March 31, and already today the app has stopped loading data (see the screenshot).

To its credit, Oink immediately supplied a tool for users to sign up to download their ratings and pictures, though the ensuing email arrives with cringe-worthy subject line “You’re exported Oink data.”

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus