Katherine Boehret

A Wedding App That Gives the Guests a Part

Lost? Pull out the smartphone and use the Google Maps app to find your way home. Hungry? Open the Yelp app and read ratings for nearby restaurants. We live in an app-obsessed world, yet when couples get engaged, they still make wedding websites to share information with guests.

I tested an idea that aims to change that practice: Appy Couple. It functions as a couple’s official wedding app and guides guests through a wedding. They can use it to track information about the bachelorette party or other pre-wedding events, and on the wedding day to find their way to the venue and post photos that they take. While many existing wedding apps help brides and grooms plan things like seating arrangements, dress selections and registry creation, this app is a mobile aid for guests.

Appy Couple comes from a New York City-based start-up called AppeProPo Inc., and it has a couple of rough edges. For example, users can’t crop uploaded images and it is difficult to navigate the section where virtual Champagne toasts can be posted. The company plans to fix these issues soon.


Appy Couple has features tailored for guests, who can upload photos, get travel and weather information and vote in polls.

Last year, I spent weeks making my own wedding website, and very few of my tech-savvy guests used it or visited it more than once—if at all. I only wish Appy Couple had been available for my wedding, where most guests carried iPhones or Android phones.

This app-creating website is currently free to use, and it will always be free for guests to download; they follow an email link or use a provided code to access their couple’s wedding app. Readers of this column can create their own wedding apps on AppyCouple.com using their email addresses and “AppyPreview” as a code, since it is currently usable by invitation-only. In the fall, AppeProPo will start charging couples to make apps: Some designs will cost $49, while limited-edition and designer-series app templates will cost $99 to $200 each. One hundred designs are available now, and 50 more are coming by fall.

Appy Couple works on iPhones, Android phones, iPads, Web browsers and via email invitations.

Couples begin on AppyCouple.com, where a stylish, simple user interface walks them through seven steps for making their wedding app. Each app also comes with a wedding website that will display the same content for relatives or friends who don’t have smartphones.

One of my favorite parts about creating a wedding app was that I could change its design at any time. I started with a yellow-and-gray bubble design and later changed the design to a completely different black-and-gold pattern. With one click, the entire app was updated.

Another useful feature is the Events section. Only guests who are invited to certain events will see those events appear in their apps. So if only 15 friends are invited to the bachelorette party, only they—and not the rest of the guests—will see it. Couples can customize Events to add songs, guest polls, information on dress code, child care, weather, travel and hotels.

Appy Couple connects to Facebook, but only for the purpose of pulling images and names of friends into a section called Key People. It will never display any Appy Couple activity in your Facebook timeline. It also links to Yahoo, Google, Windows Live, AOL, Plaxo, Outlook and Apple’s Address Book for finding friends’ email addresses.

Judging from the many weddings I’ve attended, Appy Couple’s Gallery will be the most-used section on the app. In the test app I created, friends uploaded photos that can be viewed by the couple and other guests, and the app grew richer with their contributions. Images can be uploaded without pre-approval from the host couple, though any image can be deleted by the hosts on the AppyCouple.com website. A “moderation” option will be added to the app to give the couple more control over content.

A guest list can be uploaded to the app, but it must be saved as a CSV (comma separated values) file with columns for each guest’s first name, last name, email address and phone number. Couples who use traditional response cards will likely not also digitally invite guests to their wedding, but casual wedding events might merit a digital invitation.

Appy Couple’s CEO and co-founder, Sharmeen Mitha-Sehgal, wants couples to use personalized apps long after their wedding day. Next up is Appy Life, where people can create apps for events like births, birthdays, new homes and anniversaries.

This app brings useful wedding website content on the go with guests as they attend weddings. If nothing else, they’ll know how to get to the church and when the ceremony starts—even if they forget to bring the paper invitation.

Write to Katherine Boehret at katie.boehret@wsj.com

Write to Katherine Boehret at katie.boehret@wsj.com

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