Google, Millennial Media Ad Execs Dish on Their Favorite “Native” Campaigns

Go native!

It’s the ad industry buzzword that has been circulating in recent years, the term for ads created by companies that look more like content and less like a traditional advertisement. And believe it or not, some of those native ads are actually quite good.

For a quick taste, check out a clip featuring Google’s Jason Spero and Millennial Media’s Mollie Spilman, two industry vets talking at D: Dive Into Mobile about a few of their recent favorite native campaigns: