King Touts Latest Gaming Numbers: 70 Million Daily Players, 21 Billion Games Played Per Month
On the back of its hit Facebook/mobile game Candy Crush Saga, casual game studio King said in a press release that it has crossed the 70 million mark in daily active players across all platforms. That puts it within striking distance of Zynga’s all-time quarterly peak of 72 million daily active users (achieved in Q2 2012), and well beyond that competitor’s latest quarterly total of 52 million DAU, as reported last month. The company also said that its cross-platform games are now being played more than 21 billion times per month.
