PlayPhone Partners With Sprint for Preloaded Social Games Store

PlayPhone has partnered with Sprint to preload its social games store on some of the U.S. carrier’s new devices. Sprint is the fourth such carrier to partner with PlayPhone, after Verizon, AT&T and Claro Brazil. Games in the store, which must integrate PlayPhone’s SDK, let players quickly connect with gamer friends via a built-in menu, and support direct carrier billing if the developer so chooses. The visibility of a preloaded store means better discovery for participating developers, PlayPhone says, and carriers like having alternatives to the two juggernaut mobile app stores, Apple’s and Google’s.