Mike Isaac

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Vine — Twitter’s “Little Video App That Could” — Continues to Grow

Seems like Vine’s user growth hasn’t shown signs of stopping.

The Twitter-owned video-sharing application announced a new set of user numbers on Tuesday afternoon, saying that the app is now home to 40 million people. That’s an increase of 27 million people over the course of just two and a half months, and a welcome bump for the Twitter and Vine teams, given the concern about how Instagram’s new video product would affect Vine’s momentum.

Before all the breathless congratulations, there’s one important distinction to make here: That’s 40 million registered users, not monthly actives — an industry-standard metric that Facebook first started long ago. Apps today live and die by their MAU number, and it would be nice if Vine gave us that.

To be fair, it has been less than three months since Vine announced 13 million registered accounts on June 4, so any MAU number may not be drastically different from a registered-accounts number.

But who knows how many folks dropped off the platform since its January launch, or especially since Instagram launched its video feature on June 20?

This is what we know: Vine hasn’t stopped growing since Instagram video launched — folks keep installing and registering for it at a fast pace. But how many people still use it regularly, and how often?

Perhaps we’ll get that number come the next update.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik