Chirpify’s “Action Tags” Bring In-Stream Buying to Brand Campaigns

Social commerce and marketing startup Chirpify on Thursday launched “action tags,” a way for consumers to purchase items via platforms like Facebook, Instagram and Twitter. So, for instance, on Twitter, a marketer using the new tool can tweet out ads with two hashtags: The action tag “#buy,” as well as a separate hashtag for the campaign (like, say, “#hotdogs”). From there, a consumer can make a purchase by tweeting a reply to the brand, with both hashtags included.