Ina Fried

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Enterproid Lands Another $12 Million, Led by Google Ventures, to Help Manage Corporate Mobile Devices

Enterproid, which helps businesses manage their mobile devices, is announcing on Tuesday that it has landed a further $12 million in funding to help it in its effort to nab more corporate customers.

Google Ventures led the Series B round, which brings Enterproid’s total funding to upward of $25 million. Existing investors Comcast Ventures and Qualcomm Ventures also contributed, as did new investors Globespan Capital Partners and Harmony Partners.

The company also plans to market itself under the name of its flagship Divide product, saying that name better resonates with customers.

“That money is really all about scaling up the good fortune that we’ve had,” Enterproid co-founder Alexander Trewby said in a telephone interview, noting that revenue this year is up tenfold from where it was a year ago.

The company focuses on what’s known as a container approach, in which corporate information is separated from personal information on a device. That allows businesses to manage their data even on devices they don’t own, and gives individuals freedom to still use their phone to run the kinds of apps they want to.

Enterproid may be small compared to the large firms they are courting, but Trewby said that Enterproid knows how to talk to corporate America. Trewby and Enterproid’s other founders spent their prior careers in Morgan Stanley’s IT department before striking out on their own.

“We speak their language,” Trewby said.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus