Federated Media Founder John Battelle
No matter what, we have to live in a world where the question, ‘Does the consumer click on my ad?’ is the fundamental and only consistent signal in display advertising that is universally understood.
About Voices
Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.
We also solicit original full-length posts and accept some unsolicited submissions.
