ad campaign 
26 posts and columns on ad campaign
Verizon to AT&T: We Taunt You a Second Time
If the additional $2 billion AT&T has allocated for wireless capital spending in 2010 is the company’s answer to critics of its network performance, it had best start putting it to good use–and soon. Because rival Verizon, which molded the public’s perception of AT&T’s infrastructure failings into a clever ad campaign for its own network, is back with a new pair of commercials.
Are Web Ads Only for Oldsters? Yahoo’s Disturbing Study.
No surprise: A study financed by Yahoo says that Yahoo ads helped a customer sell more stuff. A big surprise: The same study says the ad only works on people born before Woodstock.
[UPDATED]AT&T, the iPhone and New York City’s Newly Discovered Fraud Epidemic: What Doesn’t Add Up?
Live in New York City? Want to buy an iPhone? Don’t try ordering one from AT&T’s Web site: The wireless carrier, at least for now, won’t sell New Yorkers a new phone online, citing “increased fraudulent activity.” Huh?
AT&T Ranked Last in Consumer Reports’ Best Cellphone Service Survey
The annual survey of wireless customer satisfaction from Consumer Reports hits the streets this week and it doesn’t have much good to say about AT&T. In a canvass of more than 50,000 readers spanning 26 U.S. cities, the organization found the carrier had the lowest customer-satisfaction rating in 19 cities surveyed.
Mel Karmazin’s Wish List: More Satellite Radios, Fewer Journalists
A new ad campaign is helping move more radios, says Sirius XM CEO Mel Karmazin, who also has some staffing advice for news organizations.
AT&T Awarded Hug and a Box of Tissues in Verizon Ad Case
Verizon was right. The truth does hurt. And it is especially painful when it’s meted out by a court of law. A U.S. District judge on Wednesday denied AT&T’s request to force Verizon to pull its “There’s A Map For That” and “Island of Misfit Toys” commercials, saying that while the ads might be “sneaky,” they are they are not misleading.
Verizon to AT&T: Do Yourself a Favor and Shut Up
“AT&T did not file this lawsuit because Verizon’s ‘There’s A Map For That’ advertisements are untrue; AT&T sued because Verizon’s ads are true and the truth hurts.” So begins Verizon’s response to AT&T’s complaints about its new ad campaign and as you can see, it pulls no punches. For 53 pages, the new filing mercilessly thrashes AT&T, proving over and over again that the carrier’s carping over Verizon’s ads has transformed a no-win situation into a horrific PR disaster.
Voices
Tech Firms Make Bet With Ad Blitz
Technology companies are launching big advertising campaigns as they wager on a pickup in business spending and jockey to have their products stand apart in an environment where new customers are hard to find and competition is intensifying.
