Skype Marketing Exec Steele Heads to Jive in Top Strategy and Marketing Role

The social business platform grabs former Microsoft and Yahoo vet.


One Kings Lane to Roll Out Own Labels

One Kings Lane will for the first time roll out a private label of towels and bedding, potentially pitting the online home-goods retailer against the site’s traditional suppliers.

Microsoft CEO Promises to Limit Nokia Phone Names to 10 Syllables or Less

“I think we can probably do better for consumer names than ‘Nokia Lumia Windows Phone 1020.'”

Finally! Usain Bolt Is Now a Playable Character in Temple Run 2.

A clever publicity stunt for both the six-time Olympic gold medalist and the once-dominant, now-flagging mobile game.

Why Some Videogame Characters Get Toys, and Others Don’t

Why you can’t hug Om Nom until he’s been downloaded a couple hundred million times.

With New Weather Channel Deal, Twitter Aims to Make It Rain for Brands

The microblogging service continues its native-ads pitch to brands, integrating partner video content with tweets.

Cisco Sued for Trademark Infringement Over Marketing Slogan

Tomorrow Starts Where?

News Byte

Tweetdeck Gets a Facelift

In line with a series of recent aesthetic changes to its mobile products, the Twitter-owned Tweetdeck application updated its desktop apps Tuesday, aiming to streamline the layout while adding features for power users. Among the changes are revamped columns, more instantaneous access to individual tweet actions and, of course, a refresh of the Twitter bird icon to the new logo.

Australian iPad Incident Costs Apple $2.29 Million

Apple has resolved its iPad branding difficulties Down Under.

Apple to Pay Millions for Australian 4G iPad Debacle

Apple is facing a penalty of more than $2 million Australian for allegedly misleading consumers about the 4G capabilities of the new iPad.

Branded by Google+ Pages (Comic)

HP Oldsmobiles the Palm Brand

Windows Mobile 6.5: Instant Classic